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Research
Measurable Objectives...Realistic Results
Key Concepts Ltd. is committed to the philosophy
that an organization’s communication activities must
be tied to its business objectives, and that the
contribution made must be measurable. In keeping
with that commitment, we offer capability in a
variety of research methods centred on “best
practices” in communication. These are methods which
can be used as formative research in developing
communication plans, or as evaluative research in
determining communication program outcomes. We
provide both primary and secondary research
services.
- KeyMatrix™:
KeyMatrix™ is a model for
evaluating the bottom-line impact of
communications. It focuses on evaluating the
“value links” between communication activities
and the development of key relationships with
investors, customers, employees, and communities
-- those relationships that mean the most to
organizational success!
- Formal Research:
The company offers resident
capability to produce survey questionnaires
designed to maximize validity and reliability,
and measure attitudes, evaluate behavior, and
gauge levels of knowledge or understanding. We
have resident capability (SPSS 10.0) to analyze
surveys with any number of respondents.
- Informal Research:
The company can set up
informal research programs for clients and can
assist in analyzing the results, or we can
perform an analysis of such materials as media
clippings and other literature, organizational
archives, and audience feedback materials.
- Focus Groups: We are pleased to be able to
provide facilitation services for focus groups,
including the development of a question
schedule, participant selection, facilitation of
the focus group, and analysis of the results.
- Audits:
Key Concepts provides resident
capability to carry out communication, public
relations, and social audits of internal and
external audiences. Services include the design
and management of the audit project, including
design of the research instrument and analysis
of results. See the inserts in the back of this
package!
- Primary Research Interests:
Key Concepts is
interested in identifying partners for research
projects to be carried out in organizations for
the purpose of furthering general knowledge of
public relations and communication processes and
outcomes.
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