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Communication
Planning
Professional...Ethical...Outcome-oriented
Can the communication function really make a
valuable contribution to an organization? Only if
communication activities are planned and organized
strategically! They need to be driven by bottom-line
business objectives – just like every other function
in the organization! Communication programs must
satisfy the communication needs of both the
organization and its publics.
Key Concepts Ltd. specializes in planning
communications strategically. We design
communication programs to achieve outcomes directly
related to your core business objectives, mission,
and values. Key Concepts Ltd. develops long-range
business plans, or short-term project plans. We also
review and evaluate existing communication plans, or
will provide professional development training to
communicators as they assume responsibility for
communication planning.
Professional, strategic communication planning
starts with an analysis of your organization’s
current position and objectives, and about your
audience’s characteristics, attitudes, and
perceptions. The Key Concepts Ltd. approach includes
the following steps:
- Organizational research to ascertain the
competitive position, reputation, values, and
key business objectives;
- Primary/secondary formal or informal
research into the characteristics, prevailing
attitudes, opinions, and information needs of
key audiences;
- Analysis of the research to determine
communication objectives and the focus for a
communication program;
- Budgeting and scheduling of the components
of the program to be implemented;
- Determining appropriate tools to evaluate
the program’s outcomes.
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