Organizational Development

Managing and Developing the Communication Function

Responsive...Effective...Productive

As organizations adapt to economic, social, and political change, their communication needs grow and change. Key Concepts Ltd. can provide assistance in several key areas.

• Initiating the Communication Function: If you are establishing a communication function for the first time, consider the role you expect communication to fulfill. What relationship will the communication function have with other business units in the organization? What skills do you need in the communication department? We provide knowledgeable counsel and advice the value you’ll see from this critical function.
   
• Positioning the Communication Function: As organizations mature, and as they respond to market and other forces, their communication needs change. When an objective view is needed, Key Concepts Ltd. can perform communication or public relations audits to evaluate the role of the communication function. We can assess the range of skills present or needed in the organization, and the resource base. The outcome? A communication function whose activities are driven by the organization’s mission, aligned with its priorities, and poised to contribute to the bottom line with the right mix of skills and resources.
   
• Recruiting for the Communication Function: Key Concepts Ltd. provides advice on the academic, experiential, and capability qualifications that you should look for in candidates for communication positions. We can help develop position descriptions and prepare recruitment advertising.
   
• Skill Assessment and Development: Currency with leading-edge communication skills and practices is essential for communication practitioners. But how to maintain that currency is the question. Key Concepts Ltd. offers competency-based professional development programs for entry, intermediate, and senior practitioners. Programs are customized, and can be individualized to suit the learning goals of the communication professional.

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