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Your Consultant
Professional...Experienced... Dedicated
HELLO! I’m Elaine Dixson, principal of Key Concepts
Ltd. and primary provider of the services offered by
the company. Are you looking for ways to create the
‘big picture’ out of all the little pieces? When you
need to chart the way for people, structure, and
processes, good communication is essential – and I
can help.
My expertise is in analyzing internal and external
communication needs to achieve organizational
objectives, because I’m a big-picture person, too.
My special ability is to see the points of linkage
between day-to-day tasks and the larger strategic
outcomes. I can provide guidance in the development
of outcome-oriented policies and processes, and
refinement of existing practices. I can provide
support through training, coaching, or mentoring as
new practices are implemented. Wherever your
organization is headed, I can help you get there!
Professional and Academic
Experience...
I have worked as a public relations practitioner in
both the public and private sector, and have taught
public relations at the post-secondary level for
nearly 20 years. In addition, I live the commitment
to life-long learning. Through formal post-graduate
study and on-going self-study, I have a strong
knowledge base in the areas of organizational
development and change that complements my own
experience. I view my consulting assignments as
additional opportunities to both gain and contribute
new knowledge.
I believe that when organizational communication is
at its best, it is a two-way process that
facilitates mutual understanding. In this way, it is
an educative function, and it is one in which every
member of the organization participates. This
perspective is what motivates me to encourage people
in every part of the organization to become skilled
communicators. As a communication professional
myself, I can help establish communication
functions, or maximize the value of existing
departments by helping practitioners become leaders
of people and agents of change.
Accredited...
I am accredited by both the Public Relations Society
of America (PRSA) and the International Association
of Business Communicators (IABC), and am a member of
the International Public Relations Association (IPRA)
as well.
An abbreviated version of my resume follows.
Resume Highlights
Elaine C. Dixson, APR, ABC
President, Key Concepts Ltd.
EDUCATION
- 1977 Carleton University. Bachelor of
Journalism degree
- 1986 University of Calgary. Master of
Communications Studies degree
- 1999 University of Calgary. Master of
Continuing Education degree in Workplace
Learning
PROFESSIONAL ACCREDITATION
- 1987 Granted APR (Accredited, Public
Relations) designation, Canadian Public
Relations Society
- 1988 Granted ABC (Accredited Business
Communicator) International Association of
Business Communicators
PROFESSIONAL EXPERIENCE
Post-Secondary Teaching:
- 1984 - 1995 Mount Royal College, Public
Relations Program.
Co-ordinator/instructor
- 1987 - 1990 University of Calgary.
Undergraduate and Master's Programs,
Communications Studies. Sessional instructor,
public relations courses
- 1996 - 2005 University of Calgary.
Management Certificate Programs. “Management
Communications”; “Public Relations”; ”Strategic
Communication Planning”
Public Relations/Communications Practice
- 1995- Key Concepts Ltd. President and owner
- 1982 - 84 Gov’t. of Alberta/Public Affairs
Bureau Public Affairs Officer
- 1980 - 82 Rogers Cablesystems Alberta Ltd.
Marketing Co-ordinator
- 1979 - 80 Heritage Park. Public Information
Co-ordinator
- 1977 - 79 Baker Lovick Advertising
Advertising Copywriter
DISTINCTIONS and COMMUNITY SERVICE
- 2004: Master Communicator Award (MC
designation)
International Association of Business
Communicators
- 2003 -: International Council Member,
Canadian representative, IPRA
- 2002 -: Public Member, Discipline and
Appeals Tribunal, CMA Alberta
- 2002: President, Calgary Chapter, IABC
- 2001: Director, Communication and Public
Relations Foundation
- 1999 - 02 Director, Centre for New Venture
Development, U. of Calgary
- 1998 - 02 Action Committee Against Violence
- Communications Chair
- 1996 - 99 Advisory Committee, Mount Saint
Vincent University Bachelor of Public Relations
Program, (3 year term)
- 1995 - 00 Appointed Chief Examiner
(Accreditation), CPRS (5 year term)
- 1990: Distinguished Faculty/Teaching Award,
Mount Royal College
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